London-based Design Director specialising in digital products, UX/UI and brand-led experiences. I’ve spent 20+ years designing for global brands including Audi, Samsung, Jaguar Land Rover, Peugeot and Unilever, leading work that blends clarity, craft and emotional connection.

I’m driven by curiosity and a constant desire to learn — whether that’s new skills, new disciplines or new ways of working. Working across London, Melbourne and with teams worldwide has shaped how I collaborate, solve problems and bring people together.

As a leader, I’m hands-on, supportive and committed to creating environments where designers feel confident to grow, experiment and produce their best work.

Most recently, I’ve led the UX and UI redesign for Intelys Technology, collaborating across London, South Africa and Dubai.