Jaguar Racing

Improving the digital experience for Jaguar’s Formula E and I-PACE eTROPHY race series.

Brand:
Jaguar

Project:
Jaguar Racing

My role:
Design Lead

Team:
Spark44 DX

Jaguar Racing brings together the Panasonic Jaguar Racing Formula E team and the Jaguar I-PACE eTROPHY series, both running in parallel with the global Formula E calendar. The Racing Hub acts as the central destination for fans to explore race schedules, results, team updates, and behind-the-scenes content throughout the season.

As Lead Designer, I was responsible for reviewing the existing hub on JDX and identifying opportunities to refine navigation, entry points, page structure, and content hierarchy. Using best practice, competitor insights, and platform data, I helped streamline the experience to make it clearer, faster, and more intuitive for fans.

Alongside improving the user journey, I also focused on enhancing authoring efficiency for the internal team — ensuring the hub could support rapid updates on race weekends and scale smoothly throughout the season. The result was a more accessible, performance-led experience that better showcased Jaguar’s position in the world of electric racing.

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