Jaguar Racing
Improving the digital experience for Jaguar’s Formula E and I-PACE eTROPHY race series.
Brand:
Jaguar
Project:
Jaguar Racing
My role:
Design Lead
Team:
Spark44 DX
Jaguar Racing brings together the Panasonic Jaguar Racing Formula E team and the Jaguar I-PACE eTROPHY series, both running in parallel with the global Formula E calendar. The Racing Hub acts as the central destination for fans to explore race schedules, results, team updates, and behind-the-scenes content throughout the season.
As Lead Designer, I was responsible for reviewing the existing hub on JDX and identifying opportunities to refine navigation, entry points, page structure, and content hierarchy. Using best practice, competitor insights, and platform data, I helped streamline the experience to make it clearer, faster, and more intuitive for fans.
Alongside improving the user journey, I also focused on enhancing authoring efficiency for the internal team — ensuring the hub could support rapid updates on race weekends and scale smoothly throughout the season. The result was a more accessible, performance-led experience that better showcased Jaguar’s position in the world of electric racing.